Barefoot with an open heart: The Impact of TOMS Shoes

After researching TOMS Shoes, I have fallen even more in love with this company. The colorful images are eye-capturing in and of itself but the meanings behind the pictures are what mean the most. The promise TOMS makes to its customers is that for every pair of shoes they buy TOMS will give a pair of shoes to someone in need. Individuals are willing to spend money on TOMS because they know their money is going to a cause.

For the slideshow, I organized my ideas on the impact of TOMS shoes with a flowchart. I want to express the history of TOMS shoes along with how the general public have felt the impact of TOMS and how TOMS has impacted them to give back to their communities. I was able to retrieve my images for TOMS on their website, blogs about TOMS shoes, and a Google image search. On the last slide, I Picnik.com a photo of my friend wearing basic TOMS shoes. I also included an image of my two childhood best friends with their arms around one another's shoulders. In my narration I will address the issue of working together for a common goal: to help others. Individuals know they are helping others when they buy a pair of shoes because somebody will be getting a pair of shoes because of their purchase of TOMS shoes.

Looking back on this half of the project, it was difficult to find a variety of images trying to relay the impact of TOMS. All of the images I came across were single images of the shoes or the founder with a group of underprivileged individuals who just received their TOMS shoes. Although these images relay the message to which I am aiming, I do not want the audience to feel bored or uninspired by the message of TOMS.

In my narration I will explain why I chose each picture and the meaning each photo holds in relaying the impact of TOMS shoes on the general public as well as their loyal customers. I want those who are not familiar with TOMS shoes to feel inspired by their message. I want TOMS shoes customers to watch this presentation and continue to feel inspired and strengthen their loyalty to the company.