Wednesday, January 20, 2010

The Long Tail

"We are living in a moment where economics lie in server databases" of Google, Amazon, Netflix, etc... okay... so what does this mean? Have we taken the time to realize the impact each of these search engines have on our lives?

The presentation of "The Long Tail" gave us concrete examples of how Hollywood represents culture and society. We are living in a world where we are all about the consumer. We need to have everything right now. Examples given within the presentation include the use of the iTunes store, having more than 2 million songs. If we were to walk into a Borders, we might as well stay at home. If we log onto Amazon.com, it is more likely to have what we are looking for than Borders. Borders stocks 100,000 books within their stores while Amazon.com has over 3 million texts. Books and music are still some of the most predominant forms of media aside from the internet. Because the internet is connected to every form of media, when can we draw the line where a book is a book and music is still music if we are experiencing these forms of media online and not as tangible objects?

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